Social Media Analytics

  • Social media extracting and monitoring
  • Customizable dashboard development, highlighting key themes and sentiment
  • Highly targeted social media feeds
  • Identify influencers and topics of heightened discussion
  • Proprietary median analysis algorithms
  • Text analytics
  • Phrase cloud analysis, highlighting key terms used in referencing a product or service line
  • Visual benchmarking of trends and key data points, drill down analysis allows trend analysis by date and the individual comment by source location

Case Studies

  • Problem: International manufacturer of plastic products needs to properly position new products and re-position existing ones. What do people think? How will they react?

    Solution: Social-media analytic strategy combined with consumer sentiment follow-up analyses.

    Result: Client now has real-time access to perceptions of and opinions toward its products. Greater success in new product delivery, lower costs, shortened decision window.

  • Problem: NCAA Division I sports organization needs to reposition its brand.

    Solution: Social media analytics to establish a base line and determine effectiveness; focus groups and online survey to test the receptiveness to alternative messaging strategies.

    Result: New positioning, greater awareness; improved perception among targeted demographics.