About Discovery Nevada

Discovery Nevada is a full-service market research and analysis firm. Founded in 2012, the company is a partnership between Applied Analysis and Discovery Research Group. Applied Analysis was founded in 1997 and is Nevada’s leading economic, fiscal and policy research firm. Over the past 25 years, Discovery Research Group has grown to become one of the western region’s premier data collection and primary research companies with a reputation for unmatched integrity and quality.

The two companies worked together on several projects beginning in the mid-2000’s, deciding in 2012 that the Nevada market warranted increased attention and additional investment. Las Vegas’ diverse population and access to nearly 40 million visitors annually makes it the ideal location for all types of market research. Today, Discovery Nevada provides a full range of research services from consumer satisfaction and product testing to cutting edge web-based analysis and social media analytics.

Having a long history of providing quality service to public and private sector clients, the Discovery team has experience with a broad cross section of industries, in multiple markets, and on a diverse list of topics. We have the ability to undertake market research projects of all sizes, from highly targeted submarket studies to international industry profiles. Our research team has the ability to field surveys in English as well as Spanish, and we actively seek to identify opportunities created by community diversity.

Our mission is simple: provide the highest quality market research to our clients, so they have the information they need to make better decisions. We understand that our research affects how our clients do businesses, and we take pride in their success.

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