Intercept Surveys

  • Ability to conduct face-to-face interviews with consumers from around the nation and around the globe
  • Exit polling and product awareness analysis
  • Consumer attitude, perception and willingness surveys
  • Utilizing teams of professional, highly trained interviewers
  • Broad cross section of clients from advertising companies, transportation service providers to sports and entertainment enterprises
  • State-of-the-art equipment, ensuring standardized quality collection procedures
  • Multimedia visual preference analysis
  • Required field supervision at each site at all times
  • Site selection and sampling analysis
  • Precision analytics utilizing leading statistical analysis packages
  • Bilingual capabilities

Selected Client Profiles

  • The Ultimate Fighting Championship (UFC)

    Discovery was engaged to interview attendees at a Las Vegas UFC event. Interviews focused on travel and spending patterns for attendees and were ultimately used to develop an extensive economic and fiscal impact analysis for Zuffa, Inc. (the UFC’s parent company).
  • West Valley City Utah

    Discovery has been undertaking the annual Citizens' Satisfaction Survey for West Valley Utah since 2009. The project covers a wide range of topics from general services to public safety.
  • Affinity Gaming Corporation

    Affinity Gaming is a unique hotel-casino service provider, owning and operating a diverse set of casino-hotels. Affinity engaged Discovery to interview travelers at various points along Interstate 15 and within adjoining shopping, service and entertainment facilities. The survey research focused on obtaining information about alternative marketing strategies, travel preferences and spending patterns.
  • The Regional Transportation Commission of Southern Nevada

    Discovery was retained by the Regional Transportation Commission of Southern Nevada to interview pedestrians and bus riders relative to their perceptions about transit services along the Las Vegas Strip. The analysis was designed to inform the RTC’s resort corridor transportation strategy.